For Riders, By Riders: A New Elite Shop by Specialized

MANDAUE CITY, CEBU–After establishing itself as the premier bicycle lifestyle brand in the Philippines with the very first Concept Store in 2012, Specialized is set to expand its reach in the Visayas region with the newly opened Elite Shop.

Located at Units 6-7 Light Site Parc, AS Fortuna Street, Mandaue City, Cebu, the Elite Shop contains nearly everything in the Specialized ecosystem, especially curated for the needs of Filipino athletes.

The Specialized Elite Shop carries a range of bicycles, accessories, and apparel for Road, Mountain, and Triathlon. The design of the store follows the global theme for Specialized, inspiring customers to ride their hearts out through brightly lit interiors and eye-catching landscapes.

The opening of the Specialized Elite Shop in Cebu was also used as an opportunity to introduce some of the 2017 MTB and road models, all sporting competitive spec and pricing.

The Specialized Elite Shop (Cebu) is owned and operated by ATHLEEMA INC., the same company that runs the Concept Store in Makati, Metro Manila.

“The opening of the Specialized Elite Shop here in Cebu is meant to give a home for all Specialized riders in the region, allowing us to better service their needs and provide the latest and best products from the brand. More than just the bikes, the Specialized Elite Shop aims to inspire everyone to explore the world on two wheels, whether on a road, mountain, or triathlon bike,” says ATHLEEMA president Joey Ramirez.


SpecializedAbout Specialized:
Specialized was founded in 1974 by riders for riders. Based in Northern California, we focus on the rider’s need for functional and technically advanced products that provide a performance benefit.


Text and photo references:
Press Release by Specialized: “For Riders, By Riders: A New Elite Shop”





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Press Release by Specialized: “For Riders, By Riders: A New Elite Shop”
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