Pru Life UK to hold first cycling event, proceeds to fund bike-friendly projects in Metro

Press Release: In celebration of its 20 years in the Philippines, British life insurer Pru Life UK – a subsidiary of international financial services group Prudential plc – is bringing the legendary Prudential RideLondon to the Philippines through its first cycling event, PRUride to London, on November 12, 2016 at the McKinley West and Uptown Bonifacio in Taguig City.

Pru Life UK's PRUride cycling event

Pedal your way to London at Pru Life UK’s PRUride cycling event! The one-day event on November 12 at McKinley West and Uptown Bonifacio, Taguig city will consist of a criterium race for professional cyclists and a bike community day for friends and families. Up for grabs are all-expense-paid trips to London and foldable bikes, among many other exciting prizes! All proceeds will fund bike-friendly projects of the National Bicycle Organization. For more details, please visit

The Company partnered with the National Bicycle Organization (NBO) and the Metropolitan Manila Development Authority for the event, which aims to promote safe cycling in the Philippines. All proceeds will fund NBO’s bike-friendly initiatives in road safety, bike lessons, and bike commuting. Moreover, part of the proceeds will fund bike projects such as racks and lanes in selected cities inside and outside Metro Manila.

The one-day event will consist of a criterium race for professional and amateur cyclists at the McKinley West, as well as a bike community day for friends and families at Uptown Bonifacio. Cycling enthusiasts can choose from the following categories:

  • Small Wheels Male
  • Small Wheels Female
  • Juniors Boys 15 to 17 yo
  • Juniors Girls 15 to 17 yo
  • Fixed Gear Open (Mixed)
  • MTB Male 25 yo and below
  • MTB Male Open
  • MTB Female Open
  • Road Bike Male 18 to 25 yo
  • Road Bike Male 26 to 35 yo
  • Road Bike Male 36 and above
  • Road Bike Male Open
  • Road Bike Female Open

Likewise, friends and families can go to the event for a bonding session over fun cycling activities, such as free use of bikes for cycling along carless lanes for kids and adults, ramp courses, and bike rodeo, Cha-Ching booths, among others.

Participants can look forward to receiving a PRUride full-sub jersey, PRUride finishers’ shirt, after-event food and beverage. Also up for grabs are four all-expense-paid trips to London, folding bicycles, cash prizes, and other exciting items for both race and raffle winners.

To register, please visit

Pru Life UK

PruRide to London - Criterium Race

PruRide to London - Community Day

Pre-event press conference of PRUride to London at PruLife UK office in Uptown Bonifacio, Nov. 3 | Pre-event photos by Alvin Jabrica

Click here to view more of Pru Life UK’s bike-related projects.

Pru Life UK

About Pru Life UK – Established in 1996, Pru Life UK is a subsidiary of Prudential plc. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). For more information:

Pru Life UK

Pru Life UK Feature: The story of Daniel Dejapin

Homeless and on his own at age 6, Daniel sold flowers on the street to survive. He fought for his life on a daily basis and knew that he had no one to rely on but himself. Watch as Daniel realizes he doesn’t have to defy the odds alone. Find out more stories of Filipino fighters at

Text and photo references: Pru Life UK Press Release,  FB pages @prulifeukofficial and, and Pru Life UK YouTube Channel



Text and photo references: Pru Life UK Press Release, FB pages @prulifeukofficial and, and Pru Life UK YouTube Channel
4 years ago
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